The CBS Corporation (CBS) vs. The Competition Financial Comparison

The CBS Corporation (CBS) vs. The Competition Financial Comparison

CBS Corporation (NYSE: CBS) is one of 32 publicly-traded companies in the “Broadcasting” industry, but how does it compare to its peers? We will compare CBS Corporation to similar companies based on the strength of its earnings, valuation, institutional ownership, dividends, analyst recommendations, risk and profitability.


This table compares CBS Corporation and its peers’ net margins, return on equity and return on assets.


CBS Corporation pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. CBS Corporation pays out 211.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. As a group, “Broadcasting” companies pay a dividend yield of 1.8% and pay out 38.9% of their earnings in the form of a dividend. CBS Corporation has raised its dividend for 5 consecutive years. CBS Corporation lags its peers as a dividend stock, given its lower dividend yield and higher payout ratio.

Insider & Institutional Ownership

75.1% of CBS Corporation shares are held by institutional investors. Comparatively, 54.8% of shares of all “Broadcasting” companies are held by institutional investors. 2.0% of CBS Corporation shares are held by insiders. Comparatively, 14.5% of shares of all “Broadcasting” companies are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Earnings and Valuation

This table compares CBS Corporation and its peers gross revenue, earnings per share and valuation.

CBS Corporation has higher revenue, but lower earnings than its peers. CBS Corporation is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Risk and Volatility

CBS Corporation has a beta of 1.68, meaning that its stock price is 68% more volatile than the S&P 500. Comparatively, CBS Corporation’s peers have a beta of 1.51, meaning that their average stock price is 51% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and recommmendations for CBS Corporation and its peers, as reported by

CBS Corporation currently has a consensus target price of $74.74, suggesting a potential upside of 30.60%. As a group, “Broadcasting” companies have a potential upside of 21.93%. Given CBS Corporation’s stronger consensus rating and higher possible upside, equities analysts plainly believe CBS Corporation is more favorable than its peers.


CBS Corporation beats its peers on 10 of the 15 factors compared.

CBS Corporation Company Profile

CBS Corporation is a mass media company. The Company operates through four segment: Entertainment, Cable Networks, Publishing, Local Media. The Entertainment segment comprises the CBS TV Network; CBS TV Studios; CBS Studios International and CBS TV Distribution; CBS Interactive; CBS Films; and the Company’s digital streaming services, CBS All Access and CBSN. The Cable Networks segment comprises Showtime Networks, which operates its subscription program services, Showtime, The Movie Channel, and Flix. The Publishing segment comprises Simon & Schuster, which publishes and distributes consumer books under imprints such as Simon & Schuster, Pocket Books, Scribner and Gallery Books. The Local Media segment comprises CBS TV Stations, it owns 30 broadcast TV stations; and CBS Local Digital Media. Its businesses span the media and entertainment industries, including the CBS TV Network, cable networks and content production and distribution.

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