The XO Group (XOXO) and The Competition Critical Review

The XO Group (XOXO) and The Competition Critical Review

XO Group (NYSE: XOXO) is one of 37 publicly-traded companies in the “Advertising & Marketing” industry, but how does it contrast to its rivals? We will compare XO Group to related companies based on the strength of its dividends, institutional ownership, valuation, profitability, risk, analyst recommendations and earnings.

Analyst Ratings

This is a summary of recent ratings and recommmendations for XO Group and its rivals, as reported by MarketBeat.

XO Group currently has a consensus price target of $20.05, suggesting a potential upside of 0.75%. As a group, “Advertising & Marketing” companies have a potential upside of 11.42%. Given XO Group’s rivals stronger consensus rating and higher possible upside, analysts plainly believe XO Group has less favorable growth aspects than its rivals.

Earnings and Valuation

This table compares XO Group and its rivals top-line revenue, earnings per share and valuation.

XO Group’s rivals have higher revenue and earnings than XO Group. XO Group is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Volatility and Risk

XO Group has a beta of 0.96, indicating that its share price is 4% less volatile than the S&P 500. Comparatively, XO Group’s rivals have a beta of 1.05, indicating that their average share price is 5% more volatile than the S&P 500.


This table compares XO Group and its rivals’ net margins, return on equity and return on assets.

Insider & Institutional Ownership

83.6% of XO Group shares are owned by institutional investors. Comparatively, 59.3% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 6.8% of XO Group shares are owned by insiders. Comparatively, 22.7% of shares of all “Advertising & Marketing” companies are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.


XO Group rivals beat XO Group on 8 of the 13 factors compared.

XO Group Company Profile

XO Group Inc. is engaged in providing content and marketing solutions, targeted advertising programs, transactions and merchandise. The Company’s multi-platform brands guide couples through transformative life stages from getting married with The Knot, to moving in together with The Nest, to having a baby with The Bump, and helping bring celebrations to life with entertainment vendors from Incorporated (GigMasters). The Knot is the wedding resource and marketplace that engages, matches and connects couples. The Bump is a pregnancy and parenting brand, providing personalized information, content and tools. The Nest is a brand focused on nesters setting up homes and navigating their lives together. GigMasters is an event marketplace for finding and booking the entertainment and vendors for birthday parties, weddings, anniversaries and corporate events, among others. The Company’s product offerings include Online Media Advertising, Transactions, and Publishing and Other.

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